Google’s Green Earth

I love Gizmodo, and of course I like today’s article about how analysts are missing the point about Google’s announcement to invest millions into Renewable energy. Click for the full article but check out the excerpt below.

Think about it: if Google bank rolls research that develops a more efficient form of renewable energy, say, solar panels that are twice as efficient as current models, it benefits in three distinct ways. First, it saves money by powering its gigantic server farms cheaply using renewable energy. Second, it makes money by having the rights to the new technology that other energy-hungry companies will want. And third, it’ll look like the hero of the beach for spending loads of money to help save the environment and actually making a difference.

Definitely smart business. Renewable energy is going to make a lot of people a lot of money, and Google will help figure out how better ways to do it.